Work in progress

The biggest flaw in my "game" right now as it relates to work is communicating the need for change. I've recently been introduced to the SAMR model. How do I get that communicated to people who don't understand the importance and value of true technology integration? How do we get past technology events? I feel like I'm continually stuck behind data and assessment on the PD schedule. How do I show the value of integration philosophies like SAMR so that administrators will dedicate meaningful time to it? 6 years in and it's still a struggling work in progress. I can teach anything. But I struggle with persuasion.